Miranda Squire Interview

Lemonade Magazine: For those who aren’t aware of you or your art could you give us a brief introduction?

Miranda Squire: I am a Graphic Designer, recently graduated from Shillington College, London, where I am currently based. Prior to this I gained a degree in Architecture at Oxford Brookes University.

My art is the way I try to explain, explore and describe who I am and the influences on my life and graphics is a way in which I can easily communicate these opinions and emotions. I like to hold a mirror to my world and capture that reflection.

LM: Who or what inspired you to start creating art and what led towards you specialising in graphic design?

MS: My family is creative and from childhood I have always been encouraged to experiment and design. I have always found it easiest to express myself through the creative process. More recently I have started to look at psychology as a tool for design, becoming more interested in seeing art and graphics as gateway to the mind. Books like ‘The Divided Self’ and ‘The Mind’s Eye’ inspire me to create.

LM: Can you tell us a little about your art education prior to University?

MS: I gained an architecture degree at Oxford Brookes University where I learnt to communicate with drawings, models and graphic images. This course gave a structure to my work and informs a great deal of what I have done since in graphic design.

LM: How did you find your time at University? Did it help you become the artist you are today?

MS: The people that I met at university inspired and encouraged my design and it was there that I leant the importance of drive and hard work. I learnt a lot about the creative process and communal design. My love of architecture and graphics certainly overlap and inspire one other.

LM: How would you describe your creative process? Is there a specific starting point or do you prefer to approach your work more organically?

MS: For me the creative process always starts with one instinctual idea, from there I will expand and explore this idea in as many ways as I can to try to find a discipline, a pattern, or a formula, which brings clarity in two dimensions.

LM: Your portfolio contains a lot of excellent work; one of the pieces that grabbed our attention was The Woman’s World Daily Fashion poster. What was the concept behind that particular piece?

MS: For the Woman’s World Daily Fashion poster I focused on the idea of dimensions. I combined the two juxtaposing worlds of high, couture fashion and urban street art. The two worlds are seemingly pulled apart, however with the application of 3D glassed they combine to make a complete and tranquil image. The subtle religious undertones also hint at a fourth dimension.

LM: You have created some fantastic magazine spreads yourself, in particular your work for ‘Monster Children’ and ‘Art Space’. Tell us about the creative process for these pieces, for instance why you chose the typeface you did, how you arranged the text etc.

MS: When creating a magazine spread I try to ensure that it has beauty, brawn and brains. The images are the beauty, they must be treated sympathetically and promise instant captivation. The body copy is the brawn; it is the strength behind the design, its skeleton frame that holds a spread together. There is always an appropriate typeface that reflects the topic of conversation and the disposition of the reader. Finally, the details are the brains. Details such as tag lines, page numbers, issue numbers and graphic elements are significant fine points that can be overlooked but if treated well can ensure a deeper appreciation for the design.

LM: Another project of yours that we really enjoyed was your branding project for ‘DiversiTea, the combination of the old meeting the new works brilliantly. How did you find working on a rebranding project and are you pleased with the outcome?

MS: I enjoy personifying my work and branding is a great platform for doing so. The essence of a brand is that it speaks to the consumer and ‘DiversiTea’ does so in a colloquial manner. I think it is hard for an artist or designer to ever be completely satisfied by a piece of their own work, however, I am pleased with the outcome if people respond and engage with it.

LM: Your work shows a keen eye for typography. How do you go about selecting the type you use for your work, do you have any tips or secrets and do you prefer to purchase or create your own typefaces?

MS: Typography is the voice of a project and informs the way in which people hear your design. I select a typeface by listening to the brief, deciding on its accent and intonation and opt for the best way to describe that visually. I may occasionally find an existing typeface that fits with the project perfectly in which case I would use it, however, the majority I create or edit myself. It is my own voice and opinions that I am trying to relay therefore the only thing that can truly reflect that proposal is my own lettering.

LM: Who are your favorite artists, past and present?

MS: Barry McGee, Phoebe Washburn, Peter Saville, Luna Maurer, Clemens Behr

LM: Do you have a particular material, brand or technique that you swear by and use for all of your work?

MS: No. I believe that each project I undertake is unique and the material and technique that is right for each one will reveal itself to me in the process. Without using new materials and experimenting I believe you will never grow as an artist.

LM: Do you have any advice or words of wisdom for aspiring artists?

MS: I try to absorb everything, say yes to anything, always remain positive and work hard constantly.

LM: Can you give us 3 words that describe you as artist?

MS: Eternal late nights!

LM: What can we expect from you in the future and is there anywhere you would like your work to take?

MS: I would like to have the opportunity to work abroad, travel to New York or Berlin and immerse myself in another culture. In the future I would love to have my own collaborative studio. Having just graduated I am keen to do anything and everything. Whatever it turns out to be I hope that my work will take on new forms, improve and continue to surprise me.


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